Colour strongly influences how we perceive food. We've all been tempted by a dish just by looking at it—even before tasting it. This isn’t accidental; colour shapes our sensory expectations. Scientific research shows that the colour of food can influence how we experience its flavour. Our brains naturally associate certain colours with specific tastes, which often determines whether we want to eat something at all.
Understanding that visually appealing food sells better, manufacturers worldwide—including in India—frequently add colour to their products.
With the surge in demand for packaged and processed foods, the use of food colourants has grown rapidly. Today, nearly every item on a supermarket shelf—from snacks to ready-to-eat meals—contains some form of colouring agent.
This trend isn’t limited to packaged products. Restaurants, street vendors, and cafés also use food colouring to enhance visual appeal, as a touch of colour can turn a passing glance into a purchase.
Food colours, or food dyes, are chemicals used to give food an artificial colour and improve its appearance. Their use began in 1856 with dyes derived from coal tar. Today, manufacturers favour synthetic food colours over natural ones because they provide more vibrant and appealing hues.
However, synthetic food colours are chemical based, raising growing concerns about their potential health risks.
This article examines the types of food colours currently used in India, their common applications, and the health hazards associated with consuming them beyond the safety limits defined by the Food Safety and Standards Authority of India (FSSAI).
In this first part, we will focus on Red food colours—their types, properties, uses, and related health concerns.
In the second part, we will cover Yellow food colour- their types, properties, uses, and related health concerns.
In the last (Third part), we will cover other food colours, preventive measures and healthy alternatives to the synthetic food colours
Let's discuss about the Artificial Red colours first:
Red Food Colours:
It is a synthetic food colour that gives foods and beverages an attractive cherry red colour. It is a red powder at room temperature. It is synthesised from phenol and phthalic anhydride into fluorescein which on iodination of produces the bright red dye known as Erythrosine. It is denoted by number +(E-127).
Where it is used?
A variety of food products, pharmaceuticals, and cosmetics may contain the Synthetic food colour Erythrosine; examples are:
A) Food Products:
B) Pharmaceuticals:
C) Cosmetics:
(For a range of bright pink and red shades)
Associated Health Risk Concerns:
Chronic consumption of Erythrosine food colour is associated with many health-related adverse effects; these adverse effects can be more severe and may occur even at lower quantities of food colour in children due to their smaller body mass and weight compared to adults.
A) Thyroid gland Dysfunction:
According to studies, Erythrosine contains iodine; its excess or chronic consumption can disrupt the normal regulation of the thyroid hormone and develop thyroid gland diseases, including thyroid tumours in severe cases.
B) Behavioural Effects in Children:
Behavioural changes such as ADHD-LIKE symptoms (restlessness, Irritability, lack of focus or attention, hyperactivity, etc) can be noted in children who consume this synthetic food colour regularly through food. It interferes with neurotransmitters function and disrupts brain signals, leading to behavioural changes.
C) Cancer Risk:
Oxidative stress & free radicals built up inside our body due to chronic consumption of erythrosine can have a damaging effect on the DNA, which increases the risk of developing malignancy. The risk is more in:
D) Damage to blood cells:
Oxidative stress and free radicals, generated by erythrosine consumption, can have a damaging effect on DNA and negatively impact the functioning of blood cells, leading to further health complications and illnesses.
What is a safety limit for consumption?
According to the guidelines by the Food Safety and Standards Authority of India (FSSAI), Erythrosine is allowed to be used as a synthetic food colour in limited quantities (typically up to 100 ppm or 100 mg/kg, depending on the food category). The Acceptable Daily Intake (ADI) for erythrosine consumption is 0-0.1 mg/kg body weight/day.
2. Red No. 40 (Allura Red): (E-129):
It is a synthetic food colour that imparts a dark red colour to the food. It is a finely ground red powder commonly used in various food items and also in multiple pharmaceutical and cosmetic products. It is a synthetic Azo compound denoted by the number E-129.
Where it is used?
It is commonly used in a wide range of food products, pharmaceuticals, cosmetics, etc., such as:
A) Food Products:
B) Pharmaceuticals:
C) Cosmetics: (To create pink, red and coral shades)
Associated Health Risk Concerns:
A) Hyperactivity and Behavioural Changes:
Chronic/excess ingestion of this food colour can increase the risk of developing ADHD-LIKE symptoms (Irritability, hyperactivity, agitation, inability to focus) and behavioural changes in children, according to scientific studies. The multiple mechanisms behind it can include dysregulation between neurotransmitters (dopamine and serotonin), Excess release of Histamine, depletion of zinc, Iron, and magnesium levels, alterations in gut flora causing inflammation, and disruption of the gut-brain axis.
B) Allergic Reactions:
Chronic or sometimes even acute exposure to this food colour can result in allergic reactions in sensitive individuals, ranging from Mild symptoms, such as hives, itching, and skin rashes, to severe symptoms, including flushing, wheezing, asthma-like symptoms, nausea, and contact dermatitis. The mechanisms behind it can include the release of Inflammation-producing chemicals like histamine, prostaglandins, leukotrienes, etc, and disruption of intestinal barrier function (Leaky Gut), allowing other foreign antigens to enter and develop an allergic response.
C) Risk of Triggering Migraine:
Consumption of this food colour can trigger migraines in susceptible individuals through several mechanisms, including the dilatation of blood vessels in the brain due to histamine release, increased activity of glutamate (an excitatory neurotransmitter), and the release of inflammation-producing chemicals other than histamine.
D) Food Intolerance:
In some cases, its consumption may cause symptoms suggestive of food intolerance, such as an upset stomach, nausea, and abdominal cramps. The mechanisms behind it can include alterations in the composition of gut bacteria, i.e., a greater number of harmful bacteria. Excessive oxidative stress damages cellular function and promotes the development of inflammation by activating the immune system.
E) Risk of Inflammatory Bowel disease:
According to some animal studies, chronic consumption of Allura Red food colour can cause alteration in the gut bacterial flora. In addition, it can trigger the release of pro-inflammatory chemicals, increasing the risk of developing inflammatory bowel diseases (E.g., Ulcerative colitis and Crohn's disease).
F) The potential risk of malignancy:
According to some studies, the formation of oxidative stress and free radicals due to chronic exposure to this food colour can lead to DNA damage. DNA damage can lead to mutations and increase the risk of developing malignancy.
What is a safety limit for consumption?
According to the guidelines by the Food Safety and Standards Authority of India (FSSAI), Allura Red/Red No. 40 is permitted for use as a synthetic food colour in limited quantities (typically up to 100 ppm or 100 mg/kg, depending on the food category). In certain food categories, this limit can increase up to 200 ppm or 200 mg/kg. The Acceptable daily intake of Allura red (Red No-40) food colour is limited to 7 mg/kg body weight/day.
3. Carmoisine (Azorubine): (E-122)
It is a synthetic red food dye that gives food products a red colour after heat treatment following fermentation. It is a red, amorphous solid at room temperature, highly soluble in water. Chemically, it is an azo dye consisting of two naphthalene subunits and denoted by number (E-122).
Where it is used?
Carmoisine or Azorubine is a coloured synthetic food dye used in a variety of food preparation, Pharmaceuticals and cosmetic products such as:
A) Food products:
B) Pharmaceuticals: (To give a red or pinkish hue)
C) Cosmetics:
Associated Health Risk Concern:
A) Allergic Reactions
Its consumption is associated with allergic reactions in sensitive individuals, which can range from Hives (Urticaria) and itching to more severe forms, such as difficulty breathing, wheezing, and asthma-like symptoms. In very severe cases, it can lead to life-threatening conditions like anaphylaxis. The mechanism responsible for allergy can be the sensitisation of the Immune system by azorubine food dye molecules, which are mistakenly identified as a virus or bacteria by our immune system, thus activating an attacking response against them by releasing pro-allergic and inflammatory chemicals, such as histamine.
B) Gastrointestinal issues
Carmoisine/Azorubine consumption can be associated with the development of gastrointestinal issues, such as bloating, malabsorption, nausea, and diarrhoea. The mechanisms can include oxidative stress-induced DNA damage in gastrointestinal tract cells and tissues, disruption of the structure and function of gastrointestinal tract microvilli, affecting the digestion of certain nutrients, and irritation and inflammation of the intestinal tract by the breakdown products of Carmoisine (E.g., toxic aromatic amines).
C) Behavioural problems in children
Increased incidence of ADHD-like symptoms (Irritation, inattention, restlessness) and behavioural problems, especially in children, was found to be associated with carmoisine consumption, as evidenced by some studies. The mechanism behind it can be Disruption in the balance between neurotransmitters (chemicals) within the brain, oxidative stress-induced damage to brain cells, the release of neurotoxic metabolites during the metabolism of Carmoisine in the gastrointestinal tract, etc.
D) Risk of Malignancy
Excess consumption of this food colour can increase the risk of suffering from malignancy. The mechanisms behind it can be multiple, such as metabolic products of carmoisine being known carcinogens (Aromatic amines), excess inflammation, and oxidative stress-induced DNA and cellular damage.
E) Liver and Kidney Injury:
Excess and chronic consumption of this food colour can damage our vital organs like the kidneys and liver by mechanisms such as oxidative stress and free radicals induced damage to cells and tissues of the liver and kidneys, disrupting the liver's ability to metabolise fats and other nutrients, the potential to cause accumulation of bile acids in the liver due to blockage of its secretion into small intestines (Cholestasis) which can damage its function.
F) Negative effect on the Female Reproductive System
Some scientific studies suggest that carmoisine food colour may create a hormonal imbalance in the female reproductive system. It may potentially lead to irregular menstrual cycles and infertility.
G) What is a safety limit for consumption?
According to the guidelines by the Food Safety and Standards Authority of India (FSSAI), Carmoisine (Azorubine) is allowed to be used as a synthetic food colour in limited quantities (typically up to 100 ppm or 100 mg/kg) and up to 200 ppm or 200 mg/kg in thermally processed vegetables. The Acceptable daily intake of Carmoisine/Azorubine is a maximum of 4 mg/kg body weight/day.
The Karnataka government has banned it since June 2024, emphasising consumer safety
4. Ponceau 4R: (E-124)
It is a synthetic food colour commonly used in the food and beverage industries for its strawberry-red colour. It is also used in pharmaceutical and cosmetic products. It is a synthetic azo dye synthesised from aromatic hydrocarbons and known as Cochineal Red A or Acid Red 18. It is stable to light, heat, and acid but fades in the presence of ascorbic acid and is denoted by the number E-124.
WHERE IT IS USED?
It is used in a variety of food preparations to impart a strawberry red colour. Apart from this, it is also used in Pharmaceuticals and cosmetic products as well
A) Food Products:(for its bright and attractive red/pink hue)
B) Pharmaceuticals: (To enhance the aesthetic appeal and facilitate identification)
C) Cosmetics: (For Red, Pink or Coral shades)
ASSOCIATED HEALTH RISK CONCERNS:
A) Allergic Reactions:
Consumption of food products, medicines, or application of cosmetics containing Ponceau 4R to the skin in sensitive individuals can result in an allergic reaction ranging from skin rashes, hives, and eczema to breathlessness and asthma-like symptoms. The mechanism behind it can include the release of histamine and the triggering of allergic reactions in people sensitive to azo compounds (Ponceau 4R is an azo compound). Interaction of this food dye with other additives and substances can amplify the allergic response.
B) Aluminium Toxicity:
Ponceau 4R food colour contains aluminium salts; excess or chronic consumption of it can increase the risk of aluminium toxicity.
C) Behavioural Effects in Children:
Like other synthetic food colours, excessive consumption of ponceau 4R can also lead to ADHD-like behavioural changes (Inattention, hyperactivity, irritation, etc.) In children. The mechanism behind this can include oxidative stress-induced disruption in the production and function of neurotransmitters (dopamine and norepinephrine), which are crucial for attention, focus, and impulse control. It can also lead to negative effects on the development of brain structure and function, as well as Interference with the absorption of essential nutrients, such as Iron and magnesium.
D) Decrease in Red blood cell counts and Haemoglobin levels:
According to some scientific studies, excessive consumption of Ponceau 4R can hurt the level of haemoglobin and red blood cell count in the blood. The mechanisms can include a direct negative impact on blood cells, the development of chromosomal abnormalities, which can potentially affect the generation of red blood cells, and an indirect effect through injury to the liver and kidneys (Vital organs).
E) Carcinogenicity:
Consumption of Ponceau 4R food colour increases the risk of DNA damage and the increased risk of developing malignancy. The mechanisms behind DNA damage can include the damaging effect of aromatic amines formed during Ponceau 4R metabolism, the detrimental impact of excess oxidative stress and reactive oxygen species, and the excess entry of aluminium into the body through Ponceau 4R consumption, among others.
What is a safety limit for consumption?
According to the guidelines by the Food Safety and Standards Authority of India (FSSAI), Ponceau 4R is allowed to be used as a synthetic food colour in limited quantities (typically up to 100 ppm or 100 mg/kg) when used singly or in combination with other colours. The acceptable daily intake for this synthetic food colour is up to 0-4 mg/kg body weight/day.
In this article, we have seen in detail the Different types of red synthetic food colours. We will continue the discussion in the next part of this article, where we will discuss the yellow synthetic food colours in detail.
Disclaimer: This article is intended for general informational purposes only and provides an overview of artificial food colours and their presence in foods, cosmetics, and medicines. It should not be considered medical or professional advice. Always consult your doctor or qualified healthcare provider before making any decisions regarding your health, treatment, or medication. Do not stop, change, or skip any prescribed treatment without medical guidance.
REFERENCES:
https://pubchem.ncbi.nlm.nih.gov/compound/3259
https://www.healthline.com/nutrition/food-dyes#TOC_TITLE_HDR_4
https://pubchem.ncbi.nlm.nih.gov/compound/Allura-Red-AC
https://www.atamanchemicals.com/allura-red-ac_u26180/
https://pmc.ncbi.nlm.nih.gov/articles/PMC11464682/
https://pmc.ncbi.nlm.nih.gov/articles/PMC10502305/
https://www.echemi.com/cms/982994.html
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